CRO in 4 steps
Our Conversion Rate Optimization services include all the important elements of your site: tweaking the design, optimizing the content, improving the usability, and the final step, testing and measuring the results.
Tweaking the design
The design of your website is the first thing a visitor sees when they come to your site. It must look professional and be clean and easy for the user to find what they need. For example, the “Call to action” elements on the page should stand out for the rest of the design, in order to be easily noticeable.
Optimizing the content
This is the next thing that catches the user’s attention. The text should be easy to read and understand, with short paragraphs, bullet lists and other formatting elements that highlight the essential characteristics of the services or products you’re offering. Also, make sure your articles are grammatically correct, because nothing looks more unprofessional and untrustworthy than a text with grammar mistakes or typos.
Improving the usability
Usability testing and experiments confirm that the most important factor for which users leave a website is because of the poor navigation and the complicated way of displaying the information. You should follow the KISS rule when it comes to structuring your site’s architecture: keep it simple, stupid. We will help you redesign your website in order to have a simple architecture, easy to navigate through all the important pages.
Measuring the results
You can’t tell if a new page with clean design and great content would convert better than the initial one, unless you compare the results you got by the two of them. Our Conversion Rate Optimization services rely heavily on A/B testing and multivariate testing. Without getting into too many technical details, these methods compare the conversion rates you get for each page, testing different layouts and elements, like images or headlines. After we run these experiments on a large number of visitors, we find out which combination of elements converts best for your business.