Five useless link building techniques in 2013
dateSeptember 10 2013 | comments 0 comments
Link building is just as important as building connections in our business lives as well is in our private lives. The more people get to be familiar with your website or blog, the higher the chances are for you to be successful with your online presence. And – as we all know – the online presence is nowadays the essence. People still ask your phone number if you have a business, but they are also interested of the web presence, they will be like “is there a website where I can read about these things?” Essentially, this is a simple (but not the only) proof of how important link building is.

Rumors have been going around on forums and discussion boards, saying that Google changed the way their search engine ranks pages. It is true! So, the old SEO techniques are not efficient anymore, focus is now on providing something valuable, on providing real quality, showing off something different!

Let’s review five useless link building techniques in 2013. If you use any of them, try to change your strategy.

1. Article submissions
Don’t think that articles aren’t of interest anymore. It’s not the idea when we think of link building. First of all, so many articles out there are not even taken into consideration. That doesn’t mean that we deal with people’s ignorance – we deal with search engines’ ignorance, which is the greatest obstacle when your target is building links, doing the SEO work, while Yahoo, Google or other search engines seem to make fun of your efforts. The only articles that are still and forever valid are the ones that are completely unique. It’s hard to be unique nowadays, but if you are creative and inspirational, it’s still possible. Also, it matters where you submit any articles. Think of it as this – just as clothes wear off, just as old cars and old computers aren’t cool anymore, the same applies to some articles as well. So, think twice!

2. Bulk directory submissions
The truth is that directories are overloaded, filled with junk content. Your content might be great, your website might be the most amazing one out there and still the link building potential, the real value of your site can easily be lost with bulk directory submissions.  People are nowadays into what friends say, into things that are captivating. There are less people who would get to you because of a directory. The number of these people will keep diminishing as months are passing by. My recommendation is that in 2013, link building SEO techniques are not about bulk directory submissions anymore.

3. Press releases without news
Press releases nowadays are of major interest (generally speaking). However, a press release that you publish can’t be a repetitive one. I mean, just think logically. What would you think if some article said that a man won the big prize at the lottery and in about an hour’s time, a press release would appear, presenting the same news? Of course, lottery prizes aren’t the essence of press releases as I am focusing on the idea only. If you read press releases and realize that they just re-worded existing news, you’ll be like “okay, I don’t care about these press releases anymore”. This is the main reason why press releases without news kill all link building opportunities in 2013.

4. Paid links
Okay, you might think that paid links are still okay, as it’s nothing repetitive, nothing against search engine algorithms. Well, that is not entirely true! The amazing, bright-minded people who work at great companies such as Google, such as Bing or such as Yahoo, focus on changing search engine algorithms to make them more efficient. Don’t you think they realized how paid links at some point helped people with link building? Don’t get me wrong – it’s not that they wouldn’t help you. It’s simply that paid links often involve spammers, thus search engine algorithms try to avoid these websites, so that paid links are – if possible – not returned in the search results.

5. Spam comments
Needless to explain, spam comments have been irritating everyone. We now have such a high sense of criticism and of detecting spam comments. It’s like our eyes can “scan” these comments and we’re instantly like “yeah, I know what you’re trying to do, you tricky spammer!” There is even a harsh back side of leaving spam comments. Generally, spam comments are lame attempts of link building and general SEO for one’s website. The problem is, that there are many websites out there with black lists and they are trying to present accurate data and statistics on the sites that are owned by spammers. That’s right – with spam comments that leave backlinks to your site (for example, as this is a common case), your site will simply be blacklisted by many sites that are focused on such things. So, really, never try going forward with spam comments again, especially not in 2013 and not in the following years.


dateSeptember 10 2013 | comments 0 comments

Five useless link building techniques in 2013
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